The DMs, answered — and the listings, posted
Instagram is where the property is seen. It is also where the enquiry dies at 11pm.
An Instagram CRM answers the DMs and comments a listing generates, qualifies whoever sent them, and writes the result into the CRM instead of leaving it in an inbox. A listing post produces enquiries at the moment somebody is looking at it — which is rarely during office hours, and almost never on a Sunday.
My 5th Star answers Instagram DMs and replies to comments on the agency's own account, and posts listings to that same account, so the thing that generates the enquiry and the thing that answers it are one system.
DMs and comments, both
A DM is answered like any other enquiry: questions asked, buyer qualified, viewing booked, lead written into the CRM. A comment on a post gets a reply too — publicly, briefly, and moved to DM when the conversation needs details.
Posting, from the same place
"Post property 12 to Instagram and Facebook" publishes the listing with its photos and a caption written for the property. A walkthrough video filmed on a phone can be cut, captioned and posted the same way. The agency does not open Instagram to do any of it.
The honest limit
Instagram DMs, like WhatsApp, usually arrive with too little to score — "how much is this" is not enough to judge a buyer on. Scoring builds as the conversation does. Enquiries that arrive with a form behind them are scored immediately; a DM is not one of those, and no amount of AI changes what is knowable from four words.
What it needs
An Instagram Business or Creator account connected to a Facebook Page — the same requirement Meta imposes on anybody answering DMs programmatically. The connection is part of setup, not something the agency configures alone.
Questions
Does it reply to comments as well as DMs?
Yes, both. Comments get a short public reply and the detail moves to DM, which is also what Instagram's own conventions push you towards.
Can it post listings to Instagram?
Yes — the listing's photos and a caption written from the property's real details, to Instagram and Facebook together. Video walkthroughs too, cut and captioned from a phone clip.
What account type do I need?
An Instagram Business or Creator account linked to a Facebook Page. That is Meta's requirement for programmatic messaging, not ours.
Is Facebook Messenger included?
Yes. Messenger and Instagram DMs both run through the same connection, so connecting once covers both.
See it answer a lead
Message it the way one of your buyers would, and watch what comes back. No form, no trial to cancel.
Talk to it on WhatsApp →